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	<title>techsoomer weblog &#187; pepsi</title>
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	<link>http://www.techsoomer.com</link>
	<description>at the intersection of business and technology</description>
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		<title>Pepsi Supports Obama</title>
		<link>http://www.techsoomer.com/2008/10/pepsi-supports-obama/</link>
		<comments>http://www.techsoomer.com/2008/10/pepsi-supports-obama/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 22:44:11 +0000</pubDate>
		<dc:creator>Kevin Pruett</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pepsi]]></category>

		<guid isPermaLink="false">http://www.techsoomer.com/?p=47</guid>
		<description><![CDATA[
Pepsi&#8217;s new logos bear a striking resemblance to the logo that Democratic Presidential nominee, Barack Obama has been using throughout his campaign.  I&#8217;m sure it&#8217;s partly due to the fact that both logos are circular and utilize red, white, and blue.  But I do find it coincidental that Pepsi is spending literally billions on transforming [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 15px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.techsoomer.com%2F2008%2F10%2Fpepsi-supports-obama%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.techsoomer.com%2F2008%2F10%2Fpepsi-supports-obama%2F" height="61" width="51" /></a></div><p><img class="alignleft size-medium wp-image-48" title="PepsiCo / Obama" src="http://www.techsoomer.com/wp-content/upload/obamapepi.jpg" alt="" width="213" height="100" /></p>
<p>Pepsi&#8217;s new logos bear a striking resemblance to the logo that Democratic Presidential nominee, Barack Obama has been using throughout his campaign.  I&#8217;m sure it&#8217;s partly due to the fact that both logos are circular and utilize red, white, and blue.  But I do find it coincidental that <a href="http://adage.com/article?article_id=131846" target="_blank">Pepsi is spending literally billions</a> on transforming their look and customer appeal with a logo similar to that which has become the symbol for political change, in what is arguably the nation&#8217;s most important election, coming up in November.</p>
<p>Coincidence&#8230;maybe, maybe not.</p>
<p><img class="alignnone size-medium wp-image-49" title="New Pepsi Bottles" src="http://www.techsoomer.com/wp-content/upload/pepsibottles-300x163.jpg" alt="" width="300" height="163" /></p>
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