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	<title>techsoomer weblog &#187; online</title>
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	<link>http://www.techsoomer.com</link>
	<description>at the intersection of business and technology</description>
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		<title>What Are The Keys to Online Content Marketing?</title>
		<link>http://www.techsoomer.com/2009/06/keys-online-content-marketing/</link>
		<comments>http://www.techsoomer.com/2009/06/keys-online-content-marketing/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 04:42:53 +0000</pubDate>
		<dc:creator>Kevin Pruett</dc:creator>
				<category><![CDATA[DotCom]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[creation]]></category>
		<category><![CDATA[lab]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[tippingpoint]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.techsoomer.com/?p=588</guid>
		<description><![CDATA[I was fortunate enough to come across Tippingpoint Labs.  The guys at Tippingpoint illustrate how to effectively use proven strategies, dependable technologies, and scientific approaches to online content marketing.  Very simply, they illustrate the tools that companies and individuals must execute in order to attain desired results.
Please do yourself a favor and check out their [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 15px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.techsoomer.com%2F2009%2F06%2Fkeys-online-content-marketing%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.techsoomer.com%2F2009%2F06%2Fkeys-online-content-marketing%2F" height="61" width="51" /></a></div><p>I was fortunate enough to come across <a href="http://blog.tippingpointlabs.com/" target="_blank">Tippingpoint Labs</a>.  The guys at Tippingpoint illustrate how to effectively use proven strategies, dependable technologies, and scientific approaches to online content marketing.  Very simply, they illustrate the tools that companies and individuals must execute in order to attain desired results.</p>
<p>Please do yourself a favor and check out their <a href="http://blog.tippingpointlabs.com/blog/" target="_blank">blog</a> and <a href="http://www.tippingpointlabs.tv/" target="_blank">video</a> sections.  Below you will find three quick videos that, despite being common sense, are often overlooked.</p>
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<p><object width="549" height="309" data="http://vimeo.com/moogaloop.swf?clip_id=4627902&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=4627902&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /></object></p>
<p>Follow Andrew Davis on Twitter (<a href="http://twitter.com/TPLDrew" target="_blank">@TPLDrew</a>)</p>
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		<item>
		<title>Race to the Clouds</title>
		<link>http://www.techsoomer.com/2008/10/race-clouds/</link>
		<comments>http://www.techsoomer.com/2008/10/race-clouds/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 21:52:10 +0000</pubDate>
		<dc:creator>Kevin Pruett</dc:creator>
				<category><![CDATA[DotCom]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://www.techsoomer.com/?p=69</guid>
		<description><![CDATA[
Microsoft recently announced the development of their cloud-based platform, Azure, which makes me ask the question: &#8220;When will all of our computing tasks be shifted over to the cloud?&#8221;
Microsoft faces stiff competition in the &#8220;race to the clouds,&#8221; mainly from Google.  Google has been a true pioneer with Google Docs, a completely free online application [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 15px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.techsoomer.com%2F2008%2F10%2Frace-clouds%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.techsoomer.com%2F2008%2F10%2Frace-clouds%2F" height="61" width="51" /></a></div><p><img class="size-medium wp-image-70 alignleft" title="Race to the Clouds" src="http://www.techsoomer.com/wp-content/upload/03cloudxlarge1-300x150.jpg" alt="" width="300" height="150" /></p>
<p>Microsoft recently announced the development of their cloud-based platform, <a href="http://www.readwriteweb.com/archives/windows_azure.php" target="_blank">Azure</a>, which makes me ask the question: &#8220;When will all of our computing tasks be shifted over to the cloud?&#8221;</p>
<p>Microsoft faces stiff competition in the &#8220;race to the clouds,&#8221; mainly from Google.  Google has been a true pioneer with Google Docs, a completely free online application suite.</p>
<p>In order to keep up with cloud computing, Microsoft has announced that their flagship Office Suite will now be offered as a <a href="http://www.techcrunch.com/2008/10/28/microsoft-office-embraces-the-browser-thank-you-google/" target="_blank">browser-based software package</a> on the Azure platform.  Word, Excel, Powerpoint, and OneNote will now be accessible through the Firefox, Internet Explorer, and Safari browsers.  No word yet on the pricing model.</p>
<p>The race to the clouds is a <em>huge </em>next step for the software industry.  We will see a huge push for cloud-based computing in the next year or two.  It all depends on who strikes first and offers the right infrastructure.</p>
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