Business plans have long been synonymous with business ventures, more specifically, startup ventures. There has been much discussion as to whether companies that construct business plans are more likely to succeed compared to those companies who overlook this “holy grail” of documents. In fact, Guy Kawasaki had posted an interesting study conducted by Babson College [...]
Pepsi’s new logos bear a striking resemblance to the logo that Democratic Presidential nominee, Barack Obama has been using throughout his campaign. I’m sure it’s partly due to the fact that both logos are circular and utilize red, white, and blue. But I do find it coincidental that Pepsi is spending literally billions on transforming [...]
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