Viral or Commercial? — How Consumers are Captivated

Do me a favor and think about your favorite products and/or services and ask yourself this simple question:

How did you hear about them?

Does the answer to this question remain consistent or inconsistent throughout the years?  Do you find your preference for a particular product or service to be a reflection upon your upbringing? (i.e. our [...]

The Value of a User and the Ongoing Battle for Eyeballs

Web startups are anything but rare nowadays.  Technological advances continue to drive down startup costs to the point where nearly anyone can participate in the internet ecosystem.  As a result, online businesses are in a constant battle with one another, competing not necessarily for customers, but simply for eyeballs.  We are witnessing the battle for [...]