Archive by Author

If You Can’t D-I-Y, You’re S-O-L

The number of resources available today is simply unbelievable.  A constantly-shifting and evolving technological landscape has produced an environment that is tailor-made for any ambitious entrepreneur.  Tasks that once required the assistance of several individuals and cost hundreds of dollars, are now performed individually, and in most cases, free of charge.
We stand at the forefront [...]

Google’s Three Options — Build, Acquire, or Steal

Google is the undisputed king of the internet.  The word “Google” has now become synonymous with constant innovation and brilliant expansion.  Once a young upstart, the company has quickly evolved into a publicly traded powerhouse in less than a decade.  Google and their business mindset represent one that is truly ahead of its time.
Their “envelope-pushing” [...]

Twitter’s Trending Topics Promotes Group Think

Twitter’s ability to aggregate and trend conversation is one of its core competencies.  In fact, I would go as far as to say that right now, Twitter’s Trending Topics (TTT) is its most powerful feature.  Where else can you see what millions of people are talking about at a particular point in time?
Despite the powerful [...]

A Startup’s Most Valuable Asset: The Team

Startup ventures are exciting, dynamic, and risky.  They require a balance between luck, skill, and timing.  Of all the essential elements regarding startup businesses, there is one particular element that remains paramount: the team members.
For many “financially-deficient” (aka bootstrapped) startups, choosing the correct team members/founders may be the most important decision the young company faces.  [...]

Introducing Newspaper 2.0…

It’s no secret that the death of the newspaper is imminent. We have seen how LCD and touchpad screens have replaced paper and ink. Printing, distribution, and material costs have virtually been eliminated by the recent technological advances. It’s just a matter of time before we shut down the presses for good. But the question remains: “What’s next?”

Out With the Old, In With the New: Get Ready for the New Business Era

Along with the rest of the world, the current economic downturn has gripped my full attention.  Despite many grim outlooks and predictions, I remain completely optimistic.  In many ways, I view the severe dip as the beginning of a completely new era.  Quite frankly, I find comfort in this notion…and so should you!
It is all [...]

What Are The Keys to Online Content Marketing?

I was fortunate enough to come across Tippingpoint Labs.  The guys at Tippingpoint illustrate how to effectively use proven strategies, dependable technologies, and scientific approaches to online content marketing.  Very simply, they illustrate the tools that companies and individuals must execute in order to attain desired results.
Please do yourself a favor and check out their [...]

Viral or Commercial? — How Consumers are Captivated

Do me a favor and think about your favorite products and/or services and ask yourself this simple question:

How did you hear about them?

Does the answer to this question remain consistent or inconsistent throughout the years?  Do you find your preference for a particular product or service to be a reflection upon your upbringing? (i.e. our [...]

Don’t Sue Me, Bro

I was a little bit surprised to find a letter from the USTA (United States Tennis Association) and their legal department in my inbox just a few days ago. Below is a small portion of the document:
in view of the importance of this matter, the USTA respectfully requests that you: (i) immediately cease and [...]

The Game is Changing in ‘Waves’

The web world has always been quick to call something a “game changer” or a “killer app” at a moment’s notice.  These sorts of declarations come largely from the early adopter crowd; a group of individuals who play a critical role in the advancement of technology.  Often times, making these sorts of statements are either: [...]