If You Can’t D-I-Y, You’re S-O-L
The number of resources available today is simply unbelievable. A constantly-shifting and evolving technological landscape has produced an environment that is tailor-made for any ambitious entrepreneur. Tasks that once required the assistance of several individuals and cost hundreds of dollars, are now performed individually, and in most cases, free of charge.
We stand at the forefront of a D-I-Y (Do-It-Yourself) revolution. We are seeing how innovative web services and powerful computing software are providing us with opportunities once thought impossible. Music, entertainment, publishing — all turned upside down due to this shift. This post isn’t really about how traditional media is dead, it’s more about you, and what you should be doing because of it.
I have talked about the jack of all trades vs. specialist debate before, and this may overlap with that discussion a bit. I’m a firm believer in the benefits of wearing multiple hats and constantly looking to augment and add to one’s skill set.
No group of individuals have picked up on this behavior more so than the “Millennials” (a.k.a. Generation Y, or as I like to call them, “first-gen techsoomers“). It is because of them that we now see:
- You don’t need to hire a record label
- You don’t need to hire a publishing company
- You don’t need to hire a PR firm
- You don’t need to hire an advertising agency
And why is this? Because we have officially entered the D-I-Y era. And what can we take away from this?…
